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B2B Intent Data Provider

Intent Data

Uncover hidden demand and identify accounts that are ready to buy. 6sense Intent Data delivers buyer intent signals from 6sense’s proprietary intent network and other B2B sources — like Bombora, G2, TrustRadius, and PeerSpot — all in one platform, so you understand what prospects are really interested in and actively researching.

6sense B2B Intent Data

Uncover hidden opportunities

Proactively prospect into accounts that are showing intent to buy or actively researching competition for a big advantage.

Accelerate campaigns for marketing growth

Diagnose the most successful activities your team runs and double down on them to drive even more engagement.

Deliver personalization that feels personal

Use real-time information about your buyers to create hyper-personalized campaigns that speak directly to their experiences and needs. 

Capture Every Revenue Moment

Without visibility into what accounts are actively researching, you’re missing critical revenue moments hidden in what we call the Dark Funnel™. 6sense intent data illuminates these moments, eliminates guesswork, and unlocks valuable insights into your buyers and their needs.

Uncover hidden opportunities

Discover the accounts and buyers signaling their interest and buying intent for your products.

Engage them sooner and more often than the competition, putting you in the driver seat for winning their business — right from the start of their journey.

Showpad improved its close rates by 289% prioritizing sales on 6sense intent data.

In addition, seventy-six percent of Showpad's qualified opportunities were sourced through 6sense.

Select the best accounts

Get a complete picture of all the accounts searching for a company like yours.

Get into deals earlier

Get into deals sooner with intent-powered predictive models that map the buying journey

Close deals faster

Eliminate prospecting guesswork using robust intent data to focus effort and maximize impact.

Accelerate campaigns for marketing growth

Drill into the impact your campaigns have at the accounts that are in-market and most likely to purchase.

Use those insights to inform future campaigns, optimize existing activities, and improve engagement.

CoreView increased its click-through rate by 4x with 6sense digital advertising.

Using 6sense increased account engagement by 3x, and drastically improved its ability to respond quickly to needs in the market.

Prioritize budget

Focus efforts on the most motivated in-market accounts to improve win rates and deal sizes.

Craft effective messaging

Build data-driven message maps and campaigns using rich account and contact insights.

Build better audiences

Create intent-based dynamic audiences for activation across omnichannel campaigns.

Deliver personalization that feels personal

Leverage real-time insights about a buyer’s activities and engagements to craft hyper-personalized campaigns.

Deliver always-relevant messaging to your audience that speaks directly to their use cases and needs. 

Qualtrics increases sales productivity by 26% using 6sense data.

Qualtrics saw a 260% increase in average opportunity value and 66% reduction in cost per opportunity, as a result of using 6sense.

Scale sales outreach

Setup playbooks to drive personalized outreach based on what buyers care about.

Gain competitive edge

Identify accounts that are actively researching your competition and take action.

Tap into third-party data

Understand what third-party intent topics and products on review sites are being researched.

Intent Data Features:

6signal™ Company Graph

Match anonymous web traffic and intent signals to buyers and accounts across devices, channels, and locations.

Comprehensive B2B Intent Network

Capture intent data through 6sense’s proprietary network of B2B publishers. Deep integrations with Bombora, G2, TrustRadius, and PeerSpot also offer the most signal and highest accuracy.

Unlimited Branded Keywords

Setup various branded keywords to track relevant research related to your competition.

Unlimited Generic Keywords

Setup various generic keywords to track relevant research related to your company.

AI-Powered Natural Language Processing 

Continually analyze content of every webpage to view complete, meaningful, and relevant intent data.

Keyword Recommendations

Leverage national language processing and AI to recommend additional keywords to track within your predictive model.

Frequently Asked Questions

Data that gives insight into a prospect’s buying interest and buyer journey. This data is collected when your accounts are doing research for a particular product or solution through third-party sites.

Data that provides insight into whether a prospect is actively considering purchasing your product or a similar product or solution.

Data points that identify buyer behavior, interest, and engagement patterns towards a particular product or solution.

“Psychographics changed the way I looked at intent. They make the edge of our competitive ax sharper because they help us think deeper about what the recipient of an email is looking for and what they’re truly concerned about.”

Edd Young

Vice President of Sales Ops, Martal Group

“Your website activity, email clicks, other engagement with your brand is a fraction of what your available market is doing. Being able to unlock the insights around those activities is super powerful. It’s revolutionizing how we think about B2B marketing.”

Casey Carey

Chief Marketing Officer, Kazoo (Now Worktango)

“Everything starts with data, and 6sense is our most reliable data source to be able to deliver those experiences.”

Katie Foote

Chief Market Officer, Drift

Integrations built to centralize & maximize your tech stack

6sense integrates with a wide range of sales, marketing, and operations technologies.

Improve data, connect critical systems, build more engaging campaigns, and deepen the insights that live within your existing tech stack.

HubSpot CRM

Ready to see 6sense in action?

Activate relevant and efficient audience targeting, with industry-leading account identification, intent data and predictive models.